Business Strategy concepts explained in a simplified way Fundamentals and important strategies included Practical approach for application by businesses & working professionals A guide to identifying...

Marketing Management concepts explained in a simplified way Tools that can help you navigate your role as a marketing manager How to use marketing to manage customer relationships Understand the relationship...

Understand the different types of organizational structures Uncover the myriad roles of a manager Know the difference between leaders and managers Learn to manage employees and maintain customer relationships...

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting...