Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna's positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish and will be published in Estonian in 2023.
The sauna was recently ranked as the no.1 global wellness trend by the Global Wellness Summit. Cold-water swimming is a growing trend and is being proposed as a cure for all manner of things, from improving mental health to boosting immunity. But what exactly is hot and cold therapy...
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