Eric Elfman is the award-winning author of twelve books, including Tesla’s Attic (co-writer), the first of a three-book series to be published by Disney-Hyperion Books starting in 2014. Also a screenwriter, Eric has sold screenplays to Interscope Pictures, Walden Media, Revolution and Universal Studios. He wrote the English-language dialogue for several Japanese animated TV series, and has written articles for Global Trade Magazine, Dwell and Mental Floss. Since 2005, he has been on the faculty of the Big Sur Children's Writers Workshop. W. Scott Griffiths has been building successful brands for twenty years and has led or been on the leadership team for 20 start-ups and early stage Companies. Today, he is the CEO and Founder of 18/8 Fine Men’s Salons EighteenEight.com. He graduated as a scholarship student from Art Center College of Design and received his MBA from The UCLA Anderson School. He presently teaches at Pepperdine University Graziadio School of Business and Management and is a member of the University of California Irvine Chief Executive Roundtable, and sits on the Board of Directors for the Surfing Heritage & Cultural Center. Scott is the author of five books published by Random House, Doubleday, and Little Brown. Two of his books – Air Powered, and America’s Best Beers were best sellers.