Jacob Goldenbergis a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in...
Más información
