What makes a great CEO, statesman, performer or sportsman is their ability to anticipate events before they happen... to predict where a business trend - even a football - is going a split second before...

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the...