Krista Goon is the co-owner of Redbox Studio with 24 years of experience in copywriting and marketing. She helps business owners leverage their websites for greater visibility, credibility and profitability. Besides consulting, teaching and speaking, she is the co-author of ‘Web Wisdom’, a book about websites for strategic marketing. Community-wise, she co-founded WomenBizSENSE with Josephine Yoong in 2006 and to date, it is still one of Penang’s most active women entrepreneur associations. In 2019, Krista applied for and was awarded a full scholarship by the US-based East-West Center to participate in a two-week leadership programme for Asia Pacific women leaders in Hawaii. As a result of the programme, she launched her Womenpreneur Asia podcast in December 2020 as a platform to share heartfelt stories of women entrepreneurs across Asia.