Dr. Matthias Reuter is VP and Global Head of Siemens Leadership Excellence at Siemens AG. Matthias Reuter worked 6 years in Sales, Marketing and Service Business before he started his career at Siemens in 2001. Since then, he’s been holding various positions in learning and education, people and organizational development and lastly digitalization at Siemens Global Learning Campus. He has been building and developing a global learning organization for 5 years and was driving the transformation at Siemens towards a digital enterprise over the last 4 years. Dr. Reuter holds a Diploma (Masters) in International Management & Marketing from the University of Augsburg as well as a PhD in Performance Management from the University of Ulm.
The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management.
After an overview of the framework conditions under which strategies and business models are developed today, the authors describe...
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