Phil Fernbach is a cognitive scientist and professor of marketing at the University of Colorado at Boulder. He has written for and had his work profiled in numerous publications such as the New York Times, the Wall Street Journal and BBC World News.
The human mind is both brilliant and pathetic. We have mastered fire and have stood on the moon, and yet every one of us is fundamentally ignorant, irrational and prone to making simple mistakes every day. Why?'In The Knowledge Illusion, the cognitive scientists Steven Sloman and...
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