Prof. Dr. Robert G. Wittmann is a Professor at Technische Hochschule Ingolstadt (THI) in the field of entrepreneurship, innovation management and strategy development. As a top management consultant, he has coached many organizations in developing and successfully implementing future-oriented and pace making Strategy Designs. His client portfolio includes large companies with a global footprint such as Audi AG, Metro AG, Siemens AG and Thyssen-Krupp AG, as well as non-profit organizations, governmental institutions and organizations from the world of research and science. For more than two decades he has been supporting the development of a network for start-ups and entrepreneurship in the Ingolstadt Region and the Greater Munich Area.
The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management.
After an overview of the framework conditions under which strategies and business models are developed today, the authors describe...
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