Todas las promociones - Promociones de no ficción

One of the best-known, most-loved TV fishing personalities, Jimmy Houston has become a bass legend. Two-time winner of the B.A.S.S. Angler of the Year award, Jimmy now brings you A of the wonderful, entertaining,...

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now,...

With her pistols loaded she went aboard And by her side hung a glittering sword In her belt two daggers, well armed for war Was this female smuggler Was this female smuggler who never feared a scar....

This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining...

"Thirty-five years ago, sad to say, CBS, NBC, and ABC created the modern New Hampshire primary." So says The Control Room, a gritty look at how network news has come to dominate every stage of presidential...

The pages of the past are full of characters who remind us that history depends upon the great deeds of men and women, whether famous or humble. Where would America be without George Washington, or Daniel...

Here is the remarkable story of U.S. Congresswoman Eleanor Holmes Norton -- impassioned civil rights activist, hard-driving legislator, and one of the most powerful women in American history. They call...

From the author of Undaunted Courage and D-Day comes this celebration of male friendship, taken both from the pages of history and from Ambrose’s own life.Acclaimed historian Stephen Ambrose begins his...

Muhammad Ali and Howard Cosell were must-see TV long before that phrase became ubiquitous. Individually interesting, together they were mesmerizing. They were profoundly different -- young and old, black...

Find your power, transform your obstacles, surrender to success Aleta St. James has spent the past twenty-five years as an emotional healer and life coach developing a system for creating deep and dramatic...

Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at...

Recent advances in the study of complexity have given scientists profound new insights into how natural innovation occurs and how its power can be exploited. Now two pioneers in the field, Robert Axelrod...

Several times a year, The Wall Street Journal publishes Special Reports entitled Breakaway: A Focus on Small Business. This ongoing feature is one of the most popular in both the print and interactive...

How will autonomous agents, emergent systems, and chaos theory change the way we live and work in the twenty-first century? As today's manufacturing and production systems grow increasingly complex, tomorrow's...

Stimulating, engaging, and organized in an easy-to-use, A-to-Z format, Adler's Philosophical Dictionary is an ideal introduction to the history of the great ideas.The terms and concepts that have simulated...

Every woman has things that she wants to talk about with her mother -- but can't. Big questions about health, aging and money, and even more personal issues about family secrets and Mom's relationship...

In the first comprehensive one-volume history of the treatment of the mentally ill, the foremost historian in the field compellingly recounts our various attempts to solve this ever-present dilemma from...

An enligtening and powerful exploration of those who risked their lives to help others during the Holocaust—and those who did not—and what we must do to ensure that such a tragedy never occurs again.Why,...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"...

Originally published in The Hafner Library of Classics in 1953, The Political Ideas of St. Thomas Aquinas provides important insights into the human side of one of the most influential medieval philosophers....

Liberalism is the oldest and most enduring American tradition, a philosophy and way of life we inherited from the Founding Fathers. This is the central idea of The Essential America by George McGovern,...

From Pulitzer Prize-winning movie critic and New York Times bestselling author Stephen Hunter comes a brilliant, freewheeling, and witty look at the movies.Evanston, Illinois, was an idyllic 1950s paradise...

On a hot summer day in Italy in 1902, the brutally stabbed body of Count Francesco Bonmartini was discovered, by means of its decomposing stench, inside his locked apartment. He was a typical Italian...

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...

In this shocking exposé on the betrayal of South Vietnam, premier historian Larry Berman uses never-before-seen North Vietnamese documents to create a sweeping indictment against President Nixon and Henry...

He has reached every level of Myst. Her room is littered with soda cans. He idolizes Data from Star Trek®. But all your favorite geek really wants is to be understood.... Whether you're friends with...

You've experienced it -- the spiritual let-down on Monday after Sunday worship that keeps spiraling down until the next first-day fellowship. How do you overcome that deflating feeling? How do you maintain...

Each morning the alarm goes off, and a new day begins. Who was born on this day of the year? What happened on this day in history? This book is a fun, quick-moving way to learn more about each day of...

"You can't step in the same river twice.""Dogs bark at what they don't understand.""The doctor inflicts pain to cure suffering."The ancient Greek philosopher Heraclitus was famous for his brilliant and...

“Powers brings to vivid life Twain's America...No biography of Mark Twain could do him full justice. Powers' comes as close as you can imagine." —Los Angeles Times A magnificent and insightful biography...