Todas las promociones - Promociones de no ficción

Saturday, August 30, 2003 -- Yankees versus Red Sox, Fenway Park. Not just a special day in a great rivalry but also a unique one in the long tradition of baseball writing. For on that day, Steve Kettmann...

Who Cut the Cheese? uses a delightful little fable to encapsulate the fundamental rule of modern American management and the new economy: "Survive change by shifting blame." The fable revolves around...

Ronald Reagan's first great victory, in the 1966 California governor's race, seemed to come from nowhere and has long since confounded his critics. Just two years earlier, when Barry Goldwater lost to...

You possess the inner power to improve every aspect of your life. Get a raise...Find a soulmate...Make savvy investments...Lose weight...Discover past lives...Super-charge your workouts...Radiate beauty...

In the hospital or at the doctor's office, it's the nurses whom patients trust to answer their questions simply, directly, and understandably. So who better to provide inside information about how to...

In a vigorous defense of public life, Senator Joseph Lieberman defines the duty, the honor, and the privilege of the public lives of politicians in the face of perennial American cynicism.Americans have...

The first novel in Mary Kruger’s “lively” (Publishers Weekly) knitting-themed mystery series set in coastal Massachusetts.Ariadne Evans is the proud owner of her very own knitting shop. And she’s just...

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts...

A compelling examination of Russia's national strategy from the founding of the Romanov dyansty to World War I delving into military strategies, political power dynamics, and the historical evolution...

Everyone has been taught that the Greek city-state is the ultimate source of the Western tradition in literature, philosophy, and politics. For generations, scholars have focused on the rise of the city-state...

At last, here is a book that shows women how to recognize the Shadow Negotiation -- in which the unspoken attitudes, hidden assumptions, and conflicting agendas that drive the bargaining process play...

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products...

How will autonomous agents, emergent systems, and chaos theory change the way we live and work in the twenty-first century? As today's manufacturing and production systems grow increasingly complex, tomorrow's...

Stimulating, engaging, and organized in an easy-to-use, A-to-Z format, Adler's Philosophical Dictionary is an ideal introduction to the history of the great ideas.The terms and concepts that have simulated...

Every woman has things that she wants to talk about with her mother -- but can't. Big questions about health, aging and money, and even more personal issues about family secrets and Mom's relationship...

Ever since the first person woke up yawning and stretching from the first sleep, dreams have intrigued humankind. At some point all of us have been mystified or terrified or delighted by a vivid dream,...

Despite the torrent of coverage devoted to war with Iraq, woefully little attention has been paid to the history of the region, the policies that led to the conflict, and the daunting challenges that...

John S.D. Eisenhower modestly explains General Ike as “a son's view of a great military leader—highly intelligent, strong, forceful, kind, yet as human as the rest of us.” It is that, and more: a portrait...

"Thirty-five years ago, sad to say, CBS, NBC, and ABC created the modern New Hampshire primary." So says The Control Room, a gritty look at how network news has come to dominate every stage of presidential...

The pages of the past are full of characters who remind us that history depends upon the great deeds of men and women, whether famous or humble. Where would America be without George Washington, or Daniel...

Here is the remarkable story of U.S. Congresswoman Eleanor Holmes Norton -- impassioned civil rights activist, hard-driving legislator, and one of the most powerful women in American history. They call...

From the author of Undaunted Courage and D-Day comes this celebration of male friendship, taken both from the pages of history and from Ambrose’s own life.Acclaimed historian Stephen Ambrose begins his...

Find your power, transform your obstacles, surrender to success Aleta St. James has spent the past twenty-five years as an emotional healer and life coach developing a system for creating deep and dramatic...

Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at...

Recent advances in the study of complexity have given scientists profound new insights into how natural innovation occurs and how its power can be exploited. Now two pioneers in the field, Robert Axelrod...

GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on...

When she arrived in Iraq in May 2004 as the most junior member of the Washington Post bureau staff, Jackie Spinner entered a war zone where traditional reporting had become impossible. Bombs were a daily...

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now,...

This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining...

One of the best-known, most-loved TV fishing personalities, Jimmy Houston has become a bass legend. Two-time winner of the B.A.S.S. Angler of the Year award, Jimmy now brings you A of the wonderful, entertaining,...