The music business is part of the entertainment industry, a
segment Billion dollars worldwide, surpassing the automotive
sector in sales, behind only the defense industry. Artists and
small producers do not have specific knowledge and skills to
undertake their own business or to manage their career. This
study sought to address the main issues in the areas of the
music industry, entrepreneurship, finance, and marketingWe
seek to present the issues through a simple language, using
concrete examples and making critical remarks. The production
chain of music is based primarily on two products: the disc
and the show. The decline in record sales has turned the show
on the main source of income for artists today.
Entrepreneurship today comes as a response to unemployment,
both for a newly formed 22 years of age, as well as a recently
fired 40 years. Undertake means doing a project. The first step
is to prepare the business plan. You need to control costs,
have a competitive profit margin and calculate the taxes
involved in each operation to benefit from the business and
longevity in the artistic career. No organization survives on the
market without a positive final balance. Selling records the
shows is a strategy to earn two products recipe with a unique
opportunity. The internet is a means to promote and sell
music. It is a way to circumvent the commercial radio and put
the products available to the world at no cost with stock and
commission. All of this is marketing. In the final part of the
work, we present a business plan template for a music band.
The information entered in the program reflect the reality of
the Brazilian market. The business model is prepared by
national laws that favor microenterprise and small business.
Título : Music Business
EAN : 9781393170532
Editorial : IntroBooks
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