Mary Barra became an iconic name in the automobile industry, breaking barriers and leading General Motors (GM) into an era of radical transformation. Her inspiring trajectory, marked by strategic acumen, commitment to innovation and relentless focus on safety and diversity, positions her as an outstanding example of female leadership in a traditionally male-dominated environment.
Rise to the Top: A Story of Excellence and Determination
Born in Waterford , Michigan in 1961, Mary Barra demonstrated a passion for engineering and technology from an early age. Graduated in Electrical Engineering from Kettering University , she began her career at GM in 1980, as an intern in the company's co-op program. Her intelligence, impeccable work ethic and problem-solving ability quickly set her apart, leading her to rise through numerous leadership roles over 34 years.
In 2013, Barra was named CEO of GM, becoming the first woman to lead one of the "Big Three" U.S. automakers. He took over at a critical time for the company, marked by the global financial crisis and security scandals. With a firm hand and strategic vision, Barra guided GM through a profound restructuring, redefining the company's culture and establishing a new direction for the future.
Towards Electrification and Autonomy: A Vision for the Future
Under Barra's leadership, GM embraced electrification as the future of mobility. Recognizing the potential of electric vehicles ( EVs ) to reduce the emission of polluting gases and combat climate change, Barra directed billion-dollar investments to the development of new innovative and affordable electric models.
The Chevrolet Bolt EV, launched in 2016, was a milestone in GM's strategy. With a competitive price and a range of more than 320 km, the Bolt EV has become one of the best-selling EVs in the United States, challenging Tesla's hegemony . More recently, GM announced ambitious plans to launch 30 new electric models by 2025, cementing its position as a leader in the race to electrify the auto industry.
In parallel to electrification, Barra has also directed significant efforts towards the development of autonomous driving technologies. GM Cruise Automation, a GM subsidiary focused on autonomous cars, has been carrying out rigorous testing in several cities across the United States, with the goal of launching the first commercially available autonomous vehicle by 2025.
Security and Diversity: Unwavering Priorities
Safety has always been at the top of Mary Barra's priorities. Following the ignition crisis that rocked GM in 2014, Barra implemented a series of rigorous measures to strengthen the company's safety culture, including investing in more stringent testing and quality controls. Under his leadership, GM became a benchmark in automobile safety, regaining consumer trust and rebuilding its reputation.
Promoting diversity and inclusion in the workplace is also a fundamental commitment for Barra. Recognizing the importance of a diverse and inclusive environment to the company's success, she implemented several initiatives to increase the representation of women and minorities at all levels of the organization.
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Título : Mary Barra: Leading General Motors with Excellence in a New Era
EAN : 9781779718150
Editorial : Max Editorial
Fecha de publicación
: 13/7/24
Formato : ePub
Tamaño del archivo : 258.4 kb
Protección : CARE
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