Mr. Park was reviewing the final presentation of the Marketing Plan prior to the Executive Committe where he had a slot of 20 minutes to present a draft version of the marketing initiatives to be launched within the coming years. He
wanted to be sure that each relevant concept has been included in such a complex project where government and private companies were working together.
In 2010, he had been appointed as Marketing Director of the Consortium in charge of the design-and-build of one of the most challenging infrastructure projects in Canada: the A30 Express autoroute in Montreal, Quebec. And he he
was determined to make the presentation a success.
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Título : Case A30 Quebec Autoroute (Montreal): developing sustainable infrastructure
EAN : 9788419480187
Editorial : ESIC
Fecha de publicación
: 4/10/22
Formato : ePub
Tamaño del archivo : 694.59 kb
Protección : CARE
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