Si a trav�s del marketing se elabora la pol¡tica a seguir en la gesti¢n de venta, a trav�s de la aplicaci¢n del merchandising se ejecuta esta pol¡tica, poniendo las mercanc¡as en movimiento, exhibi�ndolas, promocion ndolas con t�cnicas apropiadas, utilizando elementos psicol¢gicos que permitan impactar, interesar a los clientes e inducirlos a comprar, acercando la mercanc¡a hacia el cliente.
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Title : Aplicaciones del Merchandising en las Cadenas de Descuento
EAN : 9788498494884
Publisher : Editorial Dykinson, S.L.
Date of publication
: 12/11/07
Format : PDF
File size : 2.15 mb
Protection : Adobe DRM
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