O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding...

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a...