Alan helps individuals and businesses find the special sauce that defines their unique brand. His superpower is connecting his clients' distinctive attributes with their target audiences' goals.

Alan started his professional life working as a consultant in public finance. There, he helped governments structure bond deals, trained new hires, and developed financial products.

Following his MBA, Alan launched three companies, one of which achieved success. His online business forced him to study direct response marketing. His work in professional development, specifically around the job search, honed his skills in personal marketing, branding, and storytelling. To further this work, Alan studied the hero's journey (seen in films such as Star Wars, Toy Story, and Princess Bride) and trained in professional coaching.

Alan has advised over a thousand professionals on career transitions and personal marketing. He has also helped small businesses to redesign their sales and marketing approach, leading to results such as doubling sales in 6 months, generating consistent 30% year-over-year growth, and enabling a struggling business to generate more leads and clients than it could handle.

Alan has been featured in Forbes, US News and World Report, Inc, and Fast Company, among others. He holds a BA in Psychology from the University of Pennsylvania and an MBA from Yale School of Management.

Alan hopes to have free time again someday. For now, he enjoys his young family.