The Big Ideas Book: 7 Powerful Marketing Strategies for the Modern World - formato ePub

Scott Bywater is among Australia's leading direct-response copywriters and the founder of Elite Marketers, one of the nation's top private marketing groups.

He created the 'Simple Email ROI System,' an online course that draws from his 21 years of experience in writing direct response copy for well-known figures and companies including Kerwin Rae, Knowledge Source (Jon Giaan), Jay Conrad Levinson (of 'Guerilla Marketing' fame), Mercola.com, and The Learning Annex.

His expertise also makes him a sought-after speaker. He has presented at events including James Schramko's SuperFast Business and Masterminds organised by Dale Beaumont, Ben Simkin, Andrew Sparks, and Francesca Moi. Scott's goal is to assist business owners in making the most of their email lists in a way that feels natural and straightforward, avoiding aggressive sales tactics.

Scott's work stands out because of his strategic approach to marketing. He focuses on leveraging email lists to build strong connections with audiences via the 'third-way' technique, emphasising the importance of genuine engagement over the 'hard sell.' His methods show that understanding and serving your audience's needs can lead to more high-quality leads and clients.

By prioritising clear and direct communication, Scott helps his clients and students achieve success without resorting to pushy sales tactics. His contributions to the marketing field, particularly in leveraging email lists, have proven effective for businesses looking to book their calendar solid.

Scott is on the leading edge, quickly adapting to the fast-changing digital environment. For instance, his use of AI tools in the 'Simple Email ROI System' is focused on helping his clients write in their own voice, based on their hard-won knowledge, without sounding like a robot.

According to Scott: "This is the key to setting yourself apart in a world where AI content is becoming the norm."

He believes true mastery lies in empathy, and focusing on the human element.

"Before writing anything, AI or otherwise, the most important thing we can do is to understand the conversation going on in our prospect's mind at a level where we can genuinely connect with the reader," he says.

Alan helps individuals and businesses find the special sauce that defines their unique brand. His superpower is connecting his clients' distinctive attributes with their target audiences' goals.

Alan started his professional life working as a consultant in public finance. There, he helped governments structure bond deals, trained new hires, and developed financial products.

Following his MBA, Alan launched three companies, one of which achieved success. His online business forced him to study direct response marketing. His work in professional development, specifically around the job search, honed his skills in personal marketing, branding, and storytelling. To further this work, Alan studied the hero's journey (seen in films such as Star Wars, Toy Story, and Princess Bride) and trained in professional coaching.

Alan has advised over a thousand professionals on career transitions and personal marketing. He has also helped small businesses to redesign their sales and marketing approach, leading to results such as doubling sales in 6 months, generating consistent 30% year-over-year growth, and enabling a struggling business to generate more leads and clients than it could handle.

Alan has been featured in Forbes, US News and World Report, Inc, and Fast Company, among others. He holds a BA in Psychology from the University of Pennsylvania and an MBA from Yale School of Management.

Alan hopes to have free time again someday. For now, he enjoys his young family.

Peter B Butler is a serial systemiser. Over thirty-nine years, in four industries and six businesses, Peter's passion has been to build the systems, workflows and processes so he can play in his happy place – 'productising' within the business.

Peter sees many business owners with great knowledge and experience. They can do wondrous things, yet they sell themselves short, or can't close enough deals.

Why?

They haven't 'productised' what they do.
They often haven't developed a sustainable, replicable 'system' to cost-effectively and consistently sell their 'widget'.

Peter's goal is to help businesses generate quality, qualified leads through a systemised, automated and personalised approach. To achieve this, he builds 'machines' that attract new business, filter and qualify prospects, and lead potential clients to be 'pre-disposed' to do business with you. By the time they speak with you, they're ready to hug you and do business with you, with credit card in hand.

Peter emphasises the significance of understanding your audience and tailoring your systems to meet their needs precisely. He believes in the power of automation to streamline operations, making sure businesses can focus on what they do best, while the backend works seamlessly. This approach not only saves time but also ensures a consistent, high-quality experience for every customer, every time.

With a focus on CRM systems, Peter underscores the necessity of maintaining a detailed, organised database of prospects and customers. This, he believes, is crucial for personalised communication and for nurturing leads through their journey to becoming loyal customers.

Overall, Peter's methods revolve around the core idea of simplification and efficiency, ensuring that businesses not only attract customers but also retain them through a thoughtful, systemised approach. His strategies are about making meaningful connections, leveraging technology for efficiency and ultimately creating a business environment where customers feel understood and valued.

A mantra Peter lives by is "Imperfect action beats perfect inaction every time".

Just start building out systems, start building your marketing, and start building your machine, then you'll be on the right journey.

Melanie MacDonald's journey to the BRW Fast 100 list showcases her belief that the secret to profits is in unlocking the unique puzzle in every business. Growing up in a rural town, she left home at 17 to start a degree as a veterinarian. It turned out becoming a vet involved cutting up lots of animals and not saving fluffy kittens, so she graduated instead with a degree in chemistry.

Melanie quickly rose to a senior management role within the world's largest pharmaceutical company. However, her love of a challenge led her in her 20s to the world of real estate, where she started in residential investment, then eventually commercial property and land development.

Identifying opportunities and adding value is her common theme. She founded an award-winning education business in her 30s, was listed in BRW's Fast 100 and Top 100 Business Women, and acquired then grew a national business by 800% and sold it to a publicly listed company. Another of her personal success stories includes buying a business from liquidators for 1/14th of the asking price and turning it back into a thriving venture.

Melanie's achievements have made her a sought-after speaker, author, and business growth advisor. These days (when not scuba diving or riding her horses) she does a small amount of growth consulting. She has been a finalist in businesswoman of the year awards in two countries, featured in national newspapers, and appeared on television in Australia and the USA. Her international presence includes speaking to audiences as large as 4,000 people and consulting in various countries.

At the heart of Melanie's work is her desire to open others' eyes to the concept that the opportunity of a lifetime comes along once a month, helping them distinguish between a genuine opportunity and a distraction. In her recent consulting projects she has grown businesses for the owners, then automated the processes to free up time and money. This allows the owners to step back and make other investments and reduce their financial risk.

Keith Banfield is a successful businessman, an international professional speaker, and one of the founding members of the Professional Speaker Association in the UK.

For over 29 years, he has been sharing his ideas, strategies, and knowledge with individuals and businesses around the world.

Keith's skill is being able to simplify what others overcomplicate, so that information is easy to understand. He has produced and co-produced many audio and video programmes. In 1994, over 38,000 copies of his first audio cassette were distributed. More recently, over 3500 students from 127 countries have purchased his online video training programmes.

Throughout the 1990s, while living in the UK, he promoted and presented his Easy Way to Sell More training courses to up to 45 salespeople per week.

In 2004, he moved to Australia and continued speaking, training, and consulting. Clients include The Good Guys, Resi Mortgage, and First National Real Estate, as well as many smaller businesses.

In 2010, he co-produced a business coaching system called Profit Mechanics.

He is currently living in Queensland, Australia and enjoys training sales teams and helping frustrated executives re-invent their careers, enjoy a better work-life balance, and become a business coach.

Ari Galper is the world's number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Financial Advisor Review.

As trust becomes the most important currency in the new economy, the act of selling as a dehumanizing experience, with endless "chasing" and multiple steps, has been completely reinvented and anchored in the timeless values of integrity and trust through Trust-Based Selling.

In his first best-selling book, Unlock The Sales Game, Ari describes his revolutionary sales approach based on getting to the truth and why shifting your mindset to deep trust, instead of "the sale" – unlocks your sales potential.

His second most popular book, Trusted Authority, explains how to position yourself as a "category-of-one" to your market, so you can create inbound demand, having clients pursuing you -- instead of you pursuing them.

Ari's latest book, TRUST - In A Split Second!, reveals the psychological and behavioural triggers you need to know to prevent potential clients from being indecisive about hiring you.

His new books launching soon include:

Doctors Don't Sell -- Neither Should You! -- this mind-blowing breakthrough book will challenge everything you know about selling.

Your prospects don't need to like you to trust you. You don't have to build a relationship to make the sale. Trust is all that matters. Doctors don't sell, and neither should you.

The One Call Sale (patent pending), provides a simple road map to making the sale in one single trust-based conversation... no pressure, no closing and no follow-up.

Everything you learned about selling will be turned upside down.

Ari is also the author of Lessons From Toby, a special book about his son Toby who has Down Syndrome, who has made a major impact on Ari's approach to teaching authenticity and trust in his Trust-Based Selling approach. More about the book here: TobysBook.com.

Join Ari on his next "Stump The Guru" livestream/podcast show and access the recordings at UnlockTheGame.com/Podcast.

You can ask him your toughest sales questions and he'll answer them live!

Get a free copy of Ari's newest book TRUST - In A Split Second! along with a complimentary "get new clients" consultation at AriGalper.com.