In our super-connected world, organizations’ brands and reputations are shaped to a far greater extent by the personal experience of their employees and customers. We already know that 70% of customers’...

Brainstorming is the act of stimulating creative thinking and developing new ideas. 21 BRAINSTORMING TECHNIQUES THAT WORK will provide direction, focus and the process to creative solutions. These techniques...

With up-to-date case studies of real-world businesses, this fully updated OCR GCSE (9-1) Business Student Textbook will help your students respond to exam questions with confidence, demonstrating how...