Bella Rushi is an innovation strategy consultant at Symmetri Consulting and has broad growth and innovation experience across industries and geographies where she brings a unique perspective to work across the business spectrum. 

Bella has consulted with leading life sciences and consumer product companies on growth strategies, customer engagement, channel development, innovation assessments, and ideation workshops. She has led many innovation strategy projects and transformation across diverse industries, helping clients grow existing businesses, enter new spaces, and reimagine innovation capabilities.

She has diverse experience working with companies such as Merck & Co., Johnson & Johnson, Kroger, Lowe’s, Carmex, Rite Aid, Merial, and Eisner Amper Wealth Management & Corporate Benefits.

She is an active supporter of Ray of Hope International Foundation, a global charity focused on raising funds for underprivileged children in India and empowering the disabled through technology programs in the US.

Bella is passionate about integrating her experience to embed innovation into an organizational process. She is the host of The Innovative Executive podcast, which helps business leaders create new growth and strengthen their innovation capabilities.