David Z. Prakash was a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany and received his PhD from this institution in 2022. He holds a B.Sc. in International Economics and European Studies from the Karl-Theodor University Tübingen (2014) as well as a M.Sc. in Economics (2016) and a Master of Business Research (2019) from the Ludwig-Maximilians-Universität München.
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices...
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