David Rosenberg is the Chief Economist and Strategist at Gluskin Sheff + Associates Inc. and the former Chief North American Economist at Bank of America-Merrill Lynch. He lives in Toronto.
In world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide...
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