Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The...

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist...

  Même le plus brillant d’entre nous peut se sentir perdu face à l’inconnu et ne pas réussir à régler la température de la douche d’un hôtel, à utiliser une télévision ou une plaque de cuisson sans...

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO,...