Ed Keller is the CEO of the Keller Fay Group, and has been called “one of the most recognized names in word of mouth.” The publication of his first book, The Influentials, has been called a “seminal moment in the development of word of mouth.” He is a past President of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. He lives in New York.
THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association’s Berry-AMA prizeIn 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush...
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