Dr. Elena Ehrensperger is a post-doctoral researcher at the Institute of Marketing of the University of Bern. She wrote her dissertation under the supervision of Prof. Dr. Harley Krohmer of the University of Bern. The focus of her current research lies on marketing and branding strategies in the context of luxury goods.
This dissertation explores the role of marketing capabilities in the luxury competitive arena. The concept of the strategic competitive arena is a relatively new and hardly examined phenomenon in management research, which increasingly gains on importance on the background of intensified...
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