Eve Simmons and Laura Dennison, both of whom are survivors of eating disorders, are the co-founders of Not Plant Based. Eve and Laura are both full-time journalists; Eve works at the Mail on Sunday and Laura is currently freelance, following a stint at The Press Association.

When Laura saw Eve being interviewed on the BBC Documentary Clean Eating's Dirty Secrets she decided to approach her about founding a new website, Not Plant Based. Their website covers a broad range of topics from nutritional advice to restaurant tips, physical fitness to mental health, and features interviews with a wide range of chefs, food writers and influencers, including Jay Rayner, Ella Mills and Adam Richman. Since being founded in September 2016, the blog has received coverage in The Times, the Telegraph, the Metro, the Evening Standard and the Mirror, among others, and it has already attracted a growing social media following.