Ver todos los libros de F. Annie Pettit PhD FMRIA

F. Annie Pettit PhD FMRIA - Libros y biografía

Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association. She has more than 15 years of experience as an online market researcher and specializes in market research methodologies, survey research, and data quality. Her expertise in research methods and data quality has been highlighted through numerous conference presentations, including ARF, CASRO, MRA ,MRIA, NetGain, NewMR, and IIR. She has also published numerous articles in both professional and refereed magazines and journals. Annie tweets at @LoveStats and maintains the LoveStats marketing research blog where she occasionally showcases her attempts at being a better baker and gardener

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People Aren’t Robots:  A Practical Guide to the Psychology and Technique of Questionnaire Design
The 4th edition is newly revised in 2023 and includes a forward by Pravin Shekar, The Outlier Marketer and Former Interim CEO of ESOMAR!This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires... Más información

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