Frédéric Gimello-Mesplomb is Professor of Media and Cultural Studies at the University of Avignon (France). His research specialism is in Media and Film Policy with an emphasis on the analysis of public policy-led interventions in the national film industry, within the contexts of Consumer Culture Theory (CCT) and Actor-Network Theory (ANT). He works on the Social and Economic History of cultural consumption, with a focus on Critical Film Policy Studies. His research explores the impact of public support on the film industry (i.e. emerging film production funds, cinema subsidies and advances on receipts), and the methods & evaluation criteria applied by Select Committees (empirical policy-relevant research including sociology of expertise, cultural norms and the perceived quality of movies through the ages, and evaluation criteria within public funding schemes). Frédéric also works on characterizing popular culture audiences in the context of consumption of artistic-cultural good. This bi-directional research engages, on the one hand with questions of historicity of processes of legitimation of cultural tastes within the media public policy, and on the other, with audience theory regarding ordinary cinephilia. The latter includes the spectators' careers, the norm construction process and their cross connections with public policy makers, and public debates on the quality of movies. Since 2003, he has served as an expert to the European Commission, Belgium FNRS, Luxembourg Ministry of education, and the ANR (France). Frédéric is a former Visiting Scholar of the University of California, Berkeley and Los Angeles (1999), and a former academic board member of the national Academy of Television Arts & Sciences (Emmy Awards, USA). In addition, he has held the position of Visiting Professor at various institutions worldwide. (Italy, 2010; Florida, USA, 2010; Poland, 2011;  Tunisia, 2014).