Greg Clydesdale lectures in the Department of Business Management at Lincoln University, Christchurch, New Zealand. He is the author of three books: Entrepreneurial Opportunity, Human Nature, and Waves of Prosperity. His articles have been published in a wide range of academic journals such as Prometheus,Creativity Research Journal, Quarterly Journal of Austrian Economics and Entrepreneurship and Regional Development.
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy.To come to terms with Chinese...
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