Harry Beckwith describe con claridad, perspicacia y sentido del humor la nueva era de la comunicación y la confusión en la que nos encontramos, y da pautas al lector para destacar entre la multitud y...

Harry Beckwith describe con claridad, perspicacia y sentido del humor la nueva era de la comunicación y la confusión en la que nos encontramos, y da pautas al lector para destacar entre la multitud y...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage,...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what...