It's the human element that needs more attention than ever in today's businesses.

When business leaders strive for growth and strategic renewal through the means of their people, Isto Felin is the injection of innovation and transformative power to make it happen.

Isto's unique blend of academic inquisition, practical experience, and innovative thinking make him a sought-after international consultant, coach, and speaker in the business world.

In 2023, as the renowned behavioural scientist Dr. Robert Cialdini set up the Cialdini Institute for Ethical Influence, Isto became a Cialdini Certified Coach, solidifying his position as a leading expert in ethical influence.

With a background in top-tier management consulting at firms like Deloitte, Isto honed his expertise in growth strategies, innovation, and performance improvement. Today, he serves as a Strategic Renewal Consultant for Hanken & SSE Executive Education (https://www.hankensse.fi/), where he helps organisations navigate complex change and drive sustainable growth.

Combining his Master's degree in Business Administration and Design Business Management with his consulting experience, Isto has founded Growth Discovery (https://www.growthdiscovery.io/). This venture leverages scientifically-backed methods for growth, focusing on Tiny Influence Tweaks for Mighty Business Results or TIMBR. By going to https://www.growthdiscovery.io/TIMBR/, you can claim your "TIMBR" book bonus.

Isto's work currently spans the Western world, reaching from North America to the UK, and Northern Europe. His mission is to "Happily Influence People," whether working with management teams seeking strategic direction, sales organisations aiming to boost commercial results, or customer engagement operations striving for exceptional experiences. In each case, it is the human side of change that directs his work.

As a Finnish citizen, Isto is keenly connected to his roots. He enjoys sauna relaxation and gaining energy from the beautiful Finnish forests and lakes. Isto appreciates modern art, design and architecture, but most of all, he loves and is supported by his family of six.

You can connect with Isto on LinkedIn at https://www.linkedin.com/in/ifelin/. Just drop a note that you read this book and you'll be sent a nice surprise.