Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini's Principles of Persuasion to individuals and teams for over 20 years and is an active, capable and licenced Cialdini Certified Coach.

Patrick has a business and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams to master and apply Ethical Persuasion theories and helping them realise the successes that were always theirs to have by engaging the science of human decision-making and Influence.

Patrick, who is based in Australia, developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative at the time. He was happy with his role but frustrated by the lack of growth and success relative to his efforts.

Patrick's understanding and implementation of persuasion theory were guided by a coach who was training him to be a business consultant. Using the principles, he quickly achieved significant success. From then on, using and teaching sales professionals about persuasion became a passion.

As a valued Cialdini Certified Coach, he enjoys speaking and teaching on Ethical Persuasion and seeing his students progress from understanding to mastering Influence.

One of Patrick's projects is to educate young adults about persuasion as an important life skill so they can benefit from it their entire lives, be better leaders and make the world a better place.

In his free time, Patrick enjoys riding his Harley, Scuba Diving and flying small aircraft. He is happily married and loves spending time with his daughter.

Patrick van der Burght services the Australasian region and beyond. He is available for consultations, speaking, training, workshops and coaching.

Through Patrick's other business, he is also an internationally featured and published authority on creating healthier homes and has assisted ordinary families, corporate high-flyers and royalty in this field.

Further Information

The site www.completeinfluence.com has more information and tools. Feel free to book a 20-minute strategy call to determine your best way forward.