J. Walker Smith, Ph.D., is the president of Yankelovich, Inc., and a nationally recognized expert on marketing and social trends and their impact on businesses. He oversees The Yankelovich MONITOR®, which for more than thirty-five years has been the foremost tool tracking America's lifestyles and values. Once described by Fortune as "one of America's leading analysts of consumer trends," he is a well-known author and speaker with an eye on breaking trends in American society. Smith is a regular guest on network business news programs and is frequently quoted in the press. He lives in Atlanta, Georgia.
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