James Harkin is director of talks at the Institute of Contemporary Arts.He is a former consultant forecaster at the Social Issues Research Centre. Between 1996 and 1999 he taught politics at Oxford University, where he taught politics and social theory. He now consults widely as a forecaster of social trends and writes for the
Guardian and the
Financial Times.
Big Ideas was published by Atlantic in 2008.
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General...
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