A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive...

Une synthèse accessible et unique des travaux de Michael Porter, la référence mondiale en matière de stratégie d'entreprise. Avantage concurrentiel, chaîne de valeur, cinq forces... les apports conceptuels...

A beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management.Whether you’re new to the field or a seasoned executive, this book will give you...