John Bargh, PhD, is an award-winning social psychologist and the world’s leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.
Entre anécdotas sorprendentes y maravillosos descubrimientos, el doctor Bargh revela lo que sabe ahora la ciencia acerca de la fascinante influencia del inconsciente en hechos clave de nuestra vida como la elección de pareja, qué compramos, dónde vivimos, nuestro rendimiento en los...
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