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John Griffin - Libros y biografía

John Griffin has spent over thirty-six years building international businesses in consumer appliances, electronics and medical diagnostic devices. John retired in December 2004 as Vice-President International for the Welch Allyn Corporation - a global leader in the healthcare industry - to establish ChannelManagers. For many years, John has managed extremely successful national sales and marketing operations in Europe, Asia-Pacific, Middle East and Africa. He has accumulated valuable expertise and experience in developing international markets from scratch and bringing them through strategic channel development and, eventually, to multi-million dollar direct local sales and marketing subsidiaries.
John has conducted many successful public seminars at the INTRADE exhibition - the United Kingdom's premier export/import event held annually at the Birmingham NEC and London Olympia and has also contributed to various journals, publications and organisations over the years. He contributed to the UK journal EXPORT TODAY for over 5 years.

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Selling Through Distributors

Selling Through Distributors

Publicado el 26 de septiembre de 2013
9,49 €
IVA incluido
This book is a battle manual on building a successful international business. It will help seasoned international marketeers to audit and re-engineer their international distribution channels for a radical improvement in performance. It is vital reading for those in the early stages... Más información

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