John Moorhead-Guinea is the author of 52 Solar Panels: Love and Grief for a Son and a Planet, a manifesto that reframes the argument for urgent behavior change to one of love, for yourself, your family, and the planet.

Moorhead-Guinea is a founder of Climate Solutions Switzerland, the Climate Action Accelerator, and an advisory board member of Climate and Sustainability. He advocates for regenerative climate solutions that work in harmony with nature through a career that spans over 20 years in impact finance, coaching, and consulting. Moorhead-Guinea holds degrees from Geneva School of Business Administration (DAS), IE Business School (MBA), and Cambridge University (MA) in Natural Sciences. He lives in Le Châble, Switzerland with his family.