Keith Clarke is an executive coach and leadership development consultant who started his career as an electronic engineer and later joined the start-up Advanced RISC Machines in 1993 as a chip designer. Keith’s 25 years at the company, which became Arm Limited included designing key elements of the ARM7TDMI® processor, leading engineering, a newly formed Technical Marketing group, a business unit and finally, operations for Arm’s infrastructure group. Joining the company as employee number 33, he left in 2018 when the business had grown to over 5,000 colleagues with offices in 50 countries. Arm Limited is now the world's leading semiconductor intellectual property company, and its technologies power more than 95% of the world’s mobile phones. Keith’s many senior leadership roles left him uniquely placed to witness the crucial elements contributing to Arm Limited’s meteoric rise and how the organisation’s culture enabled and drove many aspects of the business’s success.