Prof. Dr. Kerstin Pichel is an energetic and engaging lecturer in strategic management at the Institute for Organizational Viability at the Zurich University of Applied Sciences. With over 15 years of experience researching, advising, and publishing on current challenges in strategy processes, she has developed a highly practical and applicable approach to her scientific findings. This makes her research highly accessible and inspiring, providing a solid foundation for others to engage with strategic management. The insights and experiences derived from numerous case studies from diverse sectors, including industry, services, and non-profit organisations, provide a compelling illustration of the recommendations put forth for contemporary strategy processes. Ms. Pichel derives sustenance for her enthusiasm from a variety of activities in nature and from deeply connected relationships and friendships.