Lars Tvede A serial entrepreneur who holds a Master’s degree in Engineering and a Bachelor’s degree in International Commerce, Lars is also a certified derivatives trader from National Futures Association in Chicago. Lars spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries in the mid 1990s, where he has co-founded and seed-funded a number of award winning high-tech companies in the satellite communication, Internet and mobile space. He is also founder of Beluga, a successful financial trading company. He has authored a number of books on marketing strategy, technology, financial markets, general economics and the future, which between them have been published in 11 languages and more than 50 editions. He has been a frequent participant in international media, including TEDTalks. Lars was listed in The Guru Guide to Marketing as one of the world’s 62 leading thinkers of marketing strategy. A Danish national, Lars lives in Switzerland with his family. His main hobbies include sailing, skiing and collecting Italian sports cars.