Mariana Oller Alonso is a professional with more than twenty-two years of experience in business management, combining her role as a researcher in sustainability and new business models over the last decade. With a PhD in Information and Communication Management in Organisations from the University of Murcia, a Master"s Degree in Financial Management from ENAE Business School and a degree in Economics, Mariana has been a pioneer in her field, standing out for being the first woman to obtain a doctorate in her speciality. She is the author of three books and numerous publications on Corporate Social Responsibility (CSR) and sustainability, and has actively participated in the board of directors of AEMA and as an expert in INCUAL, contributing to the development of professional standards. Martín Oller Alonso, Ph.D., is a scholar in Communication and Journalism with extensive academic credentials, including degrees in Journalism; Advertising and Public Relations; Education, and Physical Activity and Sport Sciences. His research is internationally recognized, contributing to projects such as MEDIADELCOM, PHARM, and the World of Journalism Study (WJS). Oller Alonso has authored and edited over 25 scientific books, co-authored nearly 70, published over 70 articles, and presented at around 90 conferences globally. His academic journey includes residencies and research across Europe, Latin America, and the U.S. He recently completed a postdoc at the University of Milano and, as of November 2023, joined the University of Salamanca under the Marie Skłodowska-Curie Actions program (Horizon 2020).