Welsh-born Martin John is a Procurement expert, trainer and speaker, now living in the south of England.

Across a 26-year career, he held senior management roles within Procurement and Supply Chain at leading global companies, such as Toyota Motor Manufacturing, Rexam Packaging and British American Tobacco.

His live online and in-person training courses see him impart his unique blend of technical expertise, focus on practical application, unparalleled engagement and strong sense of fun on his delegates.

Aside from Procurement topics, Martin's specialties are negotiation and persuasion, and he considers these essential skills for life, not just work.

Yet many people lack the confidence and knowledge to negotiate effectively and don't know how to hear "yes" more often through following scientifically proven influence techniques.

This is true for even some of the largest corporations with whom he works.

He teaches Procurement and Sales teams the tools and techniques to negotiate consciously and competently, getting better deals and leaving less value on the negotiating table.

As a Cialdini Certified Coach, Martin also teaches Dr Robert Cialdini's 7 Principles of Persuasion and crucially, how to practically apply them, helping others grow their influence to achieve greater business success.

Martin has five Procurement courses on the biggest business-learning platform in the world, LinkedIn Learning, plus courses on Udemy.com that have been taken by thousands of people all over the world. He's also delivered live training to companies across Europe, US, Australasia and the Middle East.

He is a public speaker and has appeared on several podcasts, including co-hosting the "Demystifying Procurement" podcast, where he and his fellow co-hosts cut through the jargon to help junior Procurement practitioners thrive.

Martin is an avid reader of all things negotiation and the application of behavioural science, and is a frequent LinkedIn contributor on these topics, sharing what he's learned, sprinkled liberally with his sense of humor.

He is married with 2 children, who, at the time of writing, stubbornly remain on the payroll. He loves keeping fit, horseracing, sailing, and he also plays the bass guitar (to a very mediocre standard).