Mike Berland is a strategic advisor and communications consultant with over 30 years of experience in consumer behavior and trends. MSNBC named him “The Genius Pollster.” Known for his political and business insight, he has appeared throughout the media including on Fox Business Network's Mornings with Maria. He has also partnered with leading brands like Airbnb, OpenAI, Crocs, Estée Lauder Companies, StockX, Microsoft, Meta, and the National Hockey League. 

His book, “Not About Golf” details the life-changing joy of playing the game. Mike debunks the myths and stereotypes of golf while explaining how the sport’s momentum creates social and networking benefits for everyone. 

Mike is currently a Senior Partner at Penta Group.  Previously, he was CEO of Edelman Berland and president of Penn, Schoen & Berland. He has served as chair of the Gotham Chapter of New York City’s Young Presidents’ Organization (YPO) and is a Commonwealth Scholar from the University of Massachusetts.  

He is the author of Maximum Momentum and the national bestseller Become a Fat-Burning Machine. An avid golfer, Mike enjoys playing courses worldwide, building connections and rediscovering the game's joy.