Mike Madrid is a veteran American political consultant, one of the country’s authoritative experts on Latino voters, and a cofounder of The Lincoln Project. A graduate of Georgetown University, he served as the press secretary for the California Assembly Republican leader, as the political director for the California Republican Party, and as senior adviser to both Democrats and Republicans. He is a partner in GrassrootsLab, a political consulting firm in California.
An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.In 2020, Latinos became the second...
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