Richard La Ruinais a London-based internationally renowned pickupartist and coach. In 2007 he founded PUATraining, which now consists of five websites,popular weekend seminars, and boot campsaround the world. La Ruina has been featuredon BBC and ITV, as well as in Men’s Health,the Evening Standard, Cosmopolitan, andmore. La Ruina is a sought-after guest speakerat seduction conferences worldwide.
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