Rob Percival is a writer, campaigner and food policy expert. His commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian's International Development Journalism Prize and the Thomson Reuters Foundation's Food Sustainability Media Award. He works as Head of Food Policy for the Soil Association. The Meat Paradox is his first book.
Our future diet will be shaped by diverse forces. It will be shaped by novel technologies and the logic of globalisation, by geopolitical tensions and the evolution of cultural preferences, by shocks to the status quo - pandemics and economic strife, the escalation of the climate...
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