¿Qué tiene la retórica para estar en todas partes?Una historia y una guía del arte de la persuasión.La retórica está por todas partes. Cuando se hace una presentación ante un cliente importante, cuando...

To every explorer with his map upside down, to every air-traffic controller suddenly receiving Magic FM through his headphones, to every astronomer whose new planet turns out to be a bit of bran-flake...

Here lies Lord Berners/One of life's learners,Thanks be to the Lord/He was never bored.So reads the epitaph on the gravestone of Lord Berners. In its witty way, it hints at his range of accomplishment....

Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress...

*A Sunday Times, Irish Times, Financial Times, Independent, Daily Mail, TLS, Economist, Prospect, Evening Standard and New Statesman Book of the Year 2024* Can you remember the first time you fell in...