Ph.D. (Economics & Business Administration),
is the Head of R&D at Haaga-Helia University of Applied Sciences
in Helsinki, Finland. Dr. Moilanen has 15 years of experience of
business development as a strategic management consultant, and has
participated to more than a hundred service design projects ranging
from airlines to hotel chains. The Service Design Network (SDN), the
leading international association of service design practitioners and
academics, has accredited Dr. Moilanen as a Service Design Master.
The purpose of this book is to give students and those already in working life new impetus to carry out various practical development projects. The extensive methodological package compiled in the book helps the reader to understand the entity of development work and the many possibilities...
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