Dr. Veronika Hornung-Prähauser, MAS, has been working since 2001 in the interdisciplinary field of "Innovation Studies" at Salzburg Research, currently as head of the department "Innovation and Value Creation". The here lies on researching and supporting companies and organizations in the economic and social integration of "digital innovations" in various fields of application, including the Internet of Things, mobility & energy, health, social innovation, tourism and culture.
Her research focuses and interests are the systemic dynamics in the innovation early phase, new approaches for innovation management (innovation mindset; exploration, crowd participation and change management) as well as success factor research on open innovation methods and tools.
In the past decades, European cities have set ambitious goals for low carbon transition, but regional sustainability services (RSUS) lack an active user base. Only 15% of consumers take sustainability of these into account during a purchase and "rebound effect" can reach 80%. At...
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